Applica partners with Ocean Integrity in unique sustainability programme.
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23 Oct 2024
Today sees the start of a significant and important partnership between Applica and Ocean Integrity.
Ocean Integrity is an organisation with sustainability at its very core. It leads the global fight against ocean plastic pollution through sustainable practices, cutting-edge technology for transparent tracking, and a comprehensive approach to reducing plastic waste and protecting marine environments.
OI was created by Captain Kieran Kelly, who founded the organisation in response to the amount of plastic he saw while commercial fishing in the world’s oceans. A key programme to eliminate plastic pollution is the Blue Ocean programme which Applica is proud to be a partner.
The Blue Ocean Program is an environmental initiative designed to address the critical issue of plastic waste pollution in rivers, lakes, and oceans. It focuses on the collection, proper disposal, and recycling of plastic waste, with the aim of preventing landfill disposal and especially open burning and incineration. A key element to this programme is the recycling of the plastic collected by local fisherman into bracelets which are then sold to give the fisherman a sustainable source of income. Applica has committed to selling the bracelets to support this important cause.
Matt Halle CEO at Applica said: “We are always looking for ways to live up to our values at Applica and I’m really excited about the opportunity to work with Ocean Integrity. To have the chance to partner with an organisation truly focussed on social responsibility whilst also tackling one of the scariest pollution problems our planet faces is an honour. I have got to know Captain Kieran Kelly well and truly believe in the work they are doing, we are excited to see where this takes us and hope that other contacts in the energy industry will join the journey.”
Captain Kieran Kelly CEO Ocean Integrity said: “I am proud to announce that Ocean Integrity is working in partnership with Applica, the passion and professionalism they show is second to none. We share just one ocean, and the maritime industry holds the key to combating the pervasive threat of plastic pollution.
Astonishingly, up to 95% of ocean plastic originates from rivers worldwide, making our mission ever more urgent. Through Ocean Integrity's innovative partnership with Applica, we are taking significant strides toward restoring the health of our marine ecosystems, proving that together we can turn the tide on this critical issue.
Ocean Integrity is leveraging blockchain technology to enhance transparency in the maritime industry by tracking and tracing supplies on offshore vessels. This initiative not only promotes sustainability but also certifies vessels and platforms to ensure they operate as responsible stewards of the ocean.
The commitment to making sure that what goes out to sea returns is a key part of their mission to foster a greener maritime environment.
To find out more about this incredible organisation please visit: https://oceanintegrity.org/